About Us

Pioneer Floors is a well respected company in the flooring industry offering expertise in both commercial and residential applications. Our team takes pride in providing exceptional craftsmanship and unsurpassed customer service. We have a wonderful selection of products including hardwood flooring, carpet, linoleum, window coverings, and wood wall accents. Our commitment is to provide you with quality and sustainability. Whether you need your floor refinished or a brand new floor, rest assured we will be here to assist you. We also focus on environmentally safe non-toxic products whenever possible to ensure a safe and clean environment for you and your family. Give us a call and set up an appointment for your free estimate.


Jennifer Shaw

Jennifer Shaw brings over 16 years of flooring experience to the Pioneer team and a passion for making people happy. Jennifer leads the sales end of the business and has designed a wonderful showroom which offers a wide variety of quality products with excellent pricing. She is committed to offering sustainable products that are healthy for your home or business. She has quite a knack for choosing the right product at the right price. She does this by listening closely with the goal of helping clients choose the perfect product. One of Jennifer’s favorite perks as an owner is making repeat customers and lasting friends. Jennifer enjoys spending time with her two boys, her dog Bob, gardening, cooking, hiking and spending time with friends.


Jeremy Proell

Jeremy Proell brings a unique skill set to every project the company completes. Jeremy runs the installation side of the business monitoring every job to ensure a high level of quality. He is a talented craftsman and solid, reliable project team member with many years of woodworking experience. He has unique knowledge of modern tools and skills, employing a state-of-the-art dust-containment system on each job. Whether you are looking for installation, refinishing, custom distressing, or borders, inlays, and medallions, Jeremy’s custom approach ensures a beautiful result. He is an avid hunter and fisherman and loves to be spend time with loved ones, especially outdoors.


Sales & Project Manager

George brings over 20 years experience to the Pioneer team. He has excellent customer service and communication skills. George is great at matching a customer’s budget to the right floor. He is an avid rock & roll fan. If there is a rock concert at the SB Bowl, you will be sure to find him there. He is also an artist and talented painter. George also loves to spend time with his three grown daughters.


Sales & Project Manager, Window Covering Specialist

Alex has a passion for helping people and problem solving. The key to his success in sales is his ability to truly listen to clients needs. Alex heads up the window covering division and is a certified window covering installer. He is married and has a young daughter. Alex enjoys hiking, cooking, making his daughter laugh and spending time with family and friends.


Customer Service

Bob is an English Staffordshire Terrier mix. He was rescued by Jennifer from the County Shelter, when he was a year and a half old. Bob has since learned to love the beach, swimming, playing fetch and hanging out with friends. He can be found in the showroom most days, where he excels in customer service and helping customers find the right flooring. He also spends some days at Dioji (a few doors down the street) where he helps tire out all of the dogs. Bob enjoys spending time with family and taking long walks on the beach.



Pioneer Floors
802 East Yanonali Street
Santa Barbara, CA 93103


Monday - Friday: 10AM-6PM
Saturday - Sunday: Closed

10 BBB Customer Reviews


Phone: (805) 963-7070
Fax: (805) 963-7002




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